Google always fixes search results, so SEO specialists must stay updated with the latest trends. Many of the usual changes and trends in SEO reflect Google’s algorithm and preferences.
In this article, we’ll list trends for this year and give our take on whether they’re just a fad or worth following! Keep reading to learn more below!
2024 SEO Trends
Authentic Content
In 2023, Google’s Seo Services in the Philippines algorithm updated 2023 with the EEAT Policy. In a nutshell, Google EEAT stands for Experience, Expertise, Authoritativeness, and Trustworthiness – these are the measuring tools the search engine platform uses to review the credibility and quality of the content.
- Experience – Experience pertains to whether the author of the content has the experience or knowledge to write the material authentically.
- Expertise – Expertise refers to the author’s knowledge about the subject of the content. It can also reflect their skill.
- Authoritativeness -This rubric measures whether the author of the content is an established expert or thought leader. It can also measure whether the website is perceived as reliable for checking for information in the subject field and matter.
- Trustworthiness – The website is assessed if it is safe and reliable.
EEAT is a guideline for assessing the website; its approach is people-centered.
This trend is exemplary and should fly because it will be organic and help SEO specialists produce more reliable offline and blog content that real people can relate to.
Artificial Intelligence (AI)
In 2023, there was a tide of marketing in AI, with more and more people using AI. This year, they have become more commonly used. AI is valuable because it helps with several tasks, especially SEO tasks. Streamlining tasks is also why AI is here to stay. More and more content teams are also making AI part of their workflow. However, AI is becoming more used in the more technical side of SEO. In Ahrefs, it’s easy to see that AI SEO will be a trend and will be steady to follow.
However, the threat of overflooding with generic content is even more tangible because of the slow-growing spreading of AI usage. If more people continue to use AI to create content, the content we see will likely become. Among writers, AI is feasible to use – but more as a tool to help ease the content creation process.
Video SEO
Video has long been part of our communication. It has also become part of various communication strategies in organizations. Videos remain popular because they are usually short-form and eye-catching. Moreover, they tend to stick in people’s minds more due to video storytelling.
Information Gain
Did you know? Google has a way to grade the content you produce! It’s also a patented way; Google scores how unique your content is compared to other content that tackles the same topic. Ergo, if you want to keep making and creating content, then the best way you can do it is through writing from personal experience. That perspective is unique – just like you!
Updating Existing Content
Updating your existing content can help propel your SEO rankings and is also a way to keep up with the changes in SEO algorithms. Content updates are more than plainly editing the text of your blog. They also mean that the content is aligned with user intent, aligned to SEO practices, and can keep up with newer material on the same subject.
Wrapping Up
These trends are SEO trends. They can grow, stay, or evolve. Fortunately, some are here to stay and help SEO specialists become better at what we do. We hope that this article is helpful and valuable to you. SEO in St. Cloud, FL offers tailored strategies to capitalize on these enduring SEO trends, ensuring sustained growth and visibility for your online presence.
